Design is... is a short film about design, aimed at, but by no means limited to second level students and teachers. The aim was to create an awareness of what design is, what designers across different disciplines do, design as a potential career, and the important role that design plays in our society, economy and beyond. The intention was to demystify what design is about, breakdown stereotypes and preconceptions and to inform the next generation of designers, clients, end-users and general public about the social and economic benefits of design and the potential for design to create a better future. The project was supported by a large number of people and organisations who worked together, mostly on a pro bono basis, to deliver something for the greater good of the design industry.