Since its establishment in the mid-1990s, Clúid Housing has grown to become the largest housing association in Ireland, providing affordable, high quality homes to people from housing lists across the country. Their Annual Report 2015 aimed to create three distinctive, double-paged illustrations, demonstrating the three important aspects of the Clúid Housing business model: 1. How Clúid Housing acquire units, 2. How Clúid Housing spend money 3. How Clúid Housing earn money. When developing the illustrations together with illustrator Bratislav Milenkovic, every element was discussed and considered collaboratively to ensure an accurate depiction of the business model. The result was different to traditional annual reports – the concise text narrative allowing the illustrations to help communicate the message. The cover encapsulates the tone of the interior, an abstracted dynamic arrow form, going from 'ghost' estate to quality housing built by highly qualified professional staff for happy tenants.