What had essentially been a single beer brewed in a garage has become a leading light in the crowded craft brew market. The team in Galway Hooker have successfully grown their business and taken new premises, allowing themselves more opportunity to create new variants and limited edition runs. The initial positioning work with the business posed a strong creative platform centred around the Galway Hooker boat itself, and that nautical theme continues throughout the range. Packed with a hoppy flavour, the rich blue colours on the labels speak to the beer’s taste. A nautical theme, complete with ships, gusts of wind and an anchor, set the tone for a rugged brew. The font choices and swirling graphic details give the bottle a traditional feel, indicating the brewery’s commitment to the beer-making process.