Fruchee Friends are an innovative, solid dairy snack for kids, similar to solid fromage frais. The new brand should bridge the gap in the market for a natural, tasty lunchbox snack with no mess. The idea of friendship, happiness and celebrating everyone's differences drove the creative thinking on this project. The design strived to communicate the nutritional benefits to parents, whilst connecting with children on a more personal level. As the inner pod needed to be communicated on the outer packaging, they evolved into a set of 'Fruchee Friends'. Each flavour represents different personality traits and hobbies, resulting in a diverse set of friends. The dedication to usability and clear communication is carried through the print finish. A strong variance in the tactile finish of matte and high gloss areas allows the dairy cues throughout the design to take an almost 'milky' form.