The design challenge was to produce an engaging piece of communication that would enable the client to get meetings with all the top Irish design and branding agencies. The project is approached from four different aspects: Something that would engage the recipient, A piece that would inform, Something that would demonstrate what Label Tech can do, A leave behind. The result was a direct mail piece that included a swatch of labels and a brochure communicating what Label Tech are capable of and who they are. Along with this a beer bottle was enclosed containing a sample label, all packaged in a specially designed box with an illustration of an arm and a sheet of tattoo labels which could be applied to the front of the box to create a sense of fun and intrigue. To date the response rate has been 95%.