‘Ó’, meaning ‘from’ in Irish, was an exhibition for a commercial trade show that promoted 28 Irish designers/makers. It had to showcase a substantial and diverse range of products while accommodating three live studio spaces. The curatorial approach aimed to raise awareness for the materials that are used in the production of Irish craft, highlighting both time in the crafting and the time it takes for the raw material to exist. Two Irish beech tree trunks were cut into planks and pulled apart to help create the central display system. Both trees were over 150 years old when storms unearthed them. The design of the shelving created the immediate visual impact required to attract visitors to the stand; simultaneously it orchestrated the arrangement of surrounding plinths and live studio spaces. Designed as a modular system the shelving was easily installed, dismantled and flat-packed for shipping and use in other venues.