DESIGN CHALLENGE AND DESIGN IDEAS

What I Know About Running Coffee Shops is drawn from the personal experience of Colin Harmon. It tells the story of how he built 3fe from a one-man coffee cart in a nightclub lobby to the internationally renowned business it is today. We worked closely with Colin to bring this project to fruition — from designing and illustrating the book to building a dedicated site to handle online sales.

HOW THE BRIEF WAS MET

Our design for the book was as much a response to its sales channels as to the content. The goal was to produce a publication that was a desirable, social media-friendly object that would draw attention online. This online traction would allow the book to sidestep traditional channels. It has is has done with great success: if the book had been sold through bookstores it would have been on the Irish bestseller list for each of the 3 months that it has taken to sell out its first run of 10,000 units.