Ireland’s first radio broadcast was transmitted on the 25th of April 1916, during the Easter Rising. To mark the 100th anniversary, the same message was broadcast for the same length on the same date at the same time on every major radio station in Ireland. A campaign microsite was created expanding the story, giving context and educating the user through fully immersive design. The site told the story in eight parts, each page containing no more than 55 words and supported with era-accurate photography. The progression mechanic required users to tap the spacebar to mimic tapping out Morse code. As users advanced through the site they were tapping out the first two lines of the message transmitted by the rebels 100 years earlier, activating the remainder of the original Morse code message, which played out in full, over the translation on-screen.