Scoop is a new dessert parlour based in Ranelagh. It sells gelato made fresh on the premises, using authentic Italian and Irish ingredients, crêpes and artisan coffee. There are many ice cream parlours around so it was essential to help Scoop to stand out from the crowd, while clearly communicating the quality of their ingredients and produce. Scoop’s logotype and the roll-out of the new look on the coffee cups, ice-cream tubs, crêpe packaging, tote bags, loyalty cards, signage and awning, was designed using a limited colour palette of red and blue. A dynamic system of graphic patterns gives the identity energy and flexibility. Songwriter Vanessa Power recreated the design for the mural on the wall outside, helping it to stand out.