RTÉ required a range of idents and bumper stings for RTÉ One during the Christmas season. The ident campaign needed to reflect RTÉ at the heart of the lives of the Irish public during this time. Inspired by hand-crafted Christmas cards, an animated paper craft based approach was used and a broad range of illustrative dioramas were designed. The shots depict festive scenes in urban and rural Ireland. The various paper elements in the scenes were designed with the channel's brand blue and white colour palette in mind. The paper constructions were carefully lit so that the depth allowed for rich tonal variations. The scenes were animated using in-camera stop motion effects with digital post production effects added after. Each ident has a charming atmospheric narrative quality to it, all associated with the anticipation of Christmas.